SOROPTIFEST -ORGANIC EXPO 2015

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SOROPTIFEST -Inauguration by Mrs.Rajkumari, ED ,M.S.Chellamuthu Trust, Madurai in the presence of Mr.Santhanam,ND, Fortune Pandian Hotel and President Latha Abiruben,SI Madurai

SOROPTIFEST-ORGANIC EXPO-2015 , a first of its kind kind event in Madurai and for SI Madurai , was a huge success, The grand , mega event took place on 31st July, 1st and 2nd August 2015 at Hotel Fortune Pandian, Madurai.
We had 45 stalls comprising of organic, eco friendly, natural, energy saving,recyclable and handmade natural products( including natural and organic food products, health products and cosmetics) . Free stalls were given to college students (Ayyan Nadar Janaki Ammal College of Arts and Science,Sivakasi, Vivekananda College, Thiruvedagam, Thiyagaraja College of Arts and Science, Madurai) to promote their environment / bio technology / micro biology projects.Besides 7 stalls were given free of cost to promote village artisans, differently abled people, budding entrepreneurs.
Numerous contests for the public for all ages from 1 to 60 plus, namely, Millet Guesssing contest, Healthy Baby contest, Made to Use Contest (for school children), Art from E-waste/Cloth Shopping Bag Contest (for college students), Organic Food Cooking Contest, Gorgeous Complexion Contest and Glowing in Golden Years Contest, were conducted and exciting prizes were given.
Entralling Variety entertainment , including mime, folk arts like Karagattam, Oyilattam and mono acting were done by college students of Ayya Nadar Janakiammal College of Arts and Science ,Sivakasi was held on the evningof 1st and 2nd August.
The Valedictory function was presided over by Mr.Rajsanthosh, Vice President , Magicwatt Energy System, Madurai and Dr.Rohini Sridhar, CEO , Apollo Hospitals, Madurai. A Lucky Draw was conducted for the raffle tickets and amazing prizes emphasising organic and natural living were given to the winners.
The event was inaugurated by Mrs.Rajkumari, Executive Director of M.S.Chellamuthu Trust, Madurai at 5 pm on 31st July, 2015.
Entralling Variety entertainment , including mime, folk arts like Karagattam, Oyilattam and mono acting were done by college students of Ayya Nadar Janakiammal College of Arts and Science ,Sivakasi was held on the evningof 1st and 2nd August.
The event was inaugurated by Mrs.Rajkumari, Executive Director of M.S.Chellamuthu Trust, Madurai at 5 pm on 31st July, 2015. The Valedictory function was presided over by Mr.Rajsanthosh, Vice President , Magicwatt Energy System, Madurai and Dr.Rohini Sridhar, CEO , Apollo Hospitals, Madurai. A Lucky Draw was conducted for the raffle tickets and amazing prizes emphasising organic and natural living were given to the winners.

The mega event received overwhelming response from the public with around 2800 people visiting the expo in three days. The stall holders expressed immense satisfaction for the opportunity given to participate in the expo. The visitors were extremely pleased with the theme of the expo and the available products there. There was also a juice stall serving tasty fresh fruit mocktails and a food stall serving tasty healthy millet based food items.

The event was an environment sustainability project and a fundraiser for SI Madurai.The event generated tremendous publicity and goodwill for SI Madurai. Media coverage was given by The Hindu, Times of India, The Hindu Metro Plus, Dinamalar, Radio Mirchi, Hello FM, local cable TVs ,Krishna TV amd U TV. Raido Mirchi gave a coverage on a 2 hour programme,”Rewind Ragam” on 1st August, 2015.

Soroptifest was conceptualised and planned by President , Latha Abiruben and the project officer was Mehrun Ismail, ably supported by Publicity Officer Valli Annamalai.
The contests were organised by committees headed by Dr. Sudha Dheep, Dr.Chalini, Mrs. Sukanya, Dr. Haripriya, Dr.Manju Anilkumar, Dr.Lakshmi Subburaj, Dr.Hema Sathish and Mrs. Mehrun Ismail.

The entrance ticket committee (including lucky draw arrangements) comprised of Mrs. Valli Annamalai, Vice President, Mrs. Sangeetha, Mrs. Unna Vairavan, Mrs.Sabeena and Mrs.Shubra Somani The funds raised from the event will be used for an infrastructure project of SI Madurai.